I will honestly say when I found the post about IceBerg I just tried it because I liked the message. Didn’t think I needed it or will use it for more than I did. I ordered more just so I can have it ready when I need it. I hike, gym and work in sometimes the hottest areas and this has been a blessing. Keeping my drinks cold, keeping my whey mixed and cool and not smelling after usage. You need this if ice is watering down your drinks.